We have been operational since
1992 as an `One man team' art studio. In 1994 we purchased
a non-linear editing system Fast Video Machine in combination
with three Betacam SP machines. At that time, the company
could be described as a studio for postproduction and
computer graphics and consisted of four full-time employees:
2 editing graduates, one computer animator and a managing
director. Some of the first clients that could see the
advantages of non-linear technology and the studio's quality
were authors of music videos. The studio enabled them
to realise all of their ideas for the videos and therefore
in a very short period it established relationship with
top five Croatian video spot authors. (Pezo, Gonzo, P.
Licina, Kras Gancev). It resulted in an enormous increase
in the quality of Croatian videos (confirmed by MTV, Viva,
etc.) and marked a step closer to the world standards
while working with considerably smaller budgets.
Since quality is the studio's only imperative, co-operation
extended to advertising where we were faced with new challenges
in using computer animation and postproduction. To accommodate
those needs (computer post production while using "live"
picture), the studio purchased "Silicon Graphics"
computers with Alias|Wavefront Power Animator and Composer
software as well as employed another computer animator.
It is at that very point, that the studio became competitive
even on an international scale and is able to offer top
postproduction quality on every level (from inexpensive
video spots to high end commercials and documentaries).
It also encompasses a circle of authors whose artistic
knowledge enables us to complete projects at the premises.
The studio then became a complete production company.
We were also faced with another challenge - producing
of commercials of top quality that until that time were
not represented in Croatia in such a way. Our first two
projects already proved that quality was our imperative
and we paved a way for further similar projects. In February
1999, we purchased the newest system for non-linear editing
and special effects discreet's smoke with attentions to
further increase the creative language and the quality
which was continually becoming recognisable. Our aim is
to allow all the authors to work with unlimited creative
possibilities and enable for the top visual expression
that is on par with world trends.
After that we extended studio with new editing system:
Discreet's edit. This system gives us off & on-line
editing capabilities equal (if not greater) to Avid's
Media Composer. Besides well proven discreet's experience
in high-end post production edit is also compatible
with our smoke system and enables us to easily finish
jobs that were off-lined on edit. Equipped with 6 hours
of uncompressed video (cca. 75 hours off-line) quality
this system gives us possibility to work on short type
products as well as on documentaries, feature films
and TV serials.
Since we already had equipment, the logical move was
to extend our services and start offering full production
services. We successfully produced several commercials
for German, Hungarian, Italian, Kenyan, Nigerian, and
Slovenian and, of course, Croatian partners. That way
we gathered both creative and production crews to be
able to handle almost any kind of production.
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